In childhood, every toy carries the laughter and dreams of children. Behind each carefully crafted toy lies skilled craftsmanship and advanced manufacturing technology. 

With the ongoing expansion of China’s toy market, which surpassed 150 billion yuan in 2023 and is projected to exceed 280 billion yuan by 2029, Zhafir has become an indispensable partner for the toy industry with its outstanding injection molding solutions.

01  Quality Toys Rooted in Precision Manufacturing

As beloved companions to children, toys must meet high standards of safety and durability, which are primary concerns for parents. High-quality plastic materials, such as ABS plastic, are often the top choice for producing premium building block toys. These materials provide excellent impact resistance and prioritize safety by minimizing sharp edges that could harm young players.

However, creating high-quality, safe, durable, and visually appealing building block toys requires meticulous manufacturing. The assembly parts must undergo rigorous quality control to ensure the perfect fit—neither too loose nor too tight. This level of precision relies on high-precision injection molding equipment and advanced manufacturing techniques.

02 Precision Empowered in Building Blocks

High-precision injection molding machines are the cornerstone of manufacturing quality building blocks. By optimizing injection parameters such as pressure, speed, and cooling time, these machines significantly improve the dimensional accuracy and surface finish of block components. These machines are especially advantageous for complex, mass-produced parts, offering fast production speed, high efficiency, advanced automation, a wide range of colors and styles, precise dimensions, and easy adaptability for new designs.

03 Zhafir All-Electric Solution for Toys

From October 15 to 19, the highly anticipated German plastics industry exhibition, Fakuma 2024, is being held at the Friedrichshafen Exhibition Center in Germany, attracting numerous internationally renowned companies. Haitian International is making a strong appearance at booth A1-1103, showcasing its fifth-generation technology with a variety of intelligent, efficient, and flexible solutions, becoming a focal point of attention at the event.

At the exhibition, the Haitian International booth is bustling with visitors. Three injection molding solutions, representing the fifth generation of technology, are the stars of the show. With energy savings of 20-40% and equipped with a range of smart features, these solutions are not only attracting a large audience of professionals but also sparking in-depth discussions among industry experts. Every visitor can experience Haitian International’s deep expertise and forward-looking vision in the plastics industry.

Electrical Solution for the Medical Industry: Clean & Precise

At this event, Haitian International carefully selected several flagship models for display. Among them, the Zhafir ZE1200V-430 stands out with its clean and precise characteristics, offering an ideal solution for the medical industry. The model features a 40mm screw and demonstrates the production process of eight medical syringe barrels, with an injection weight of 10.95g, using PP material and a cycle time of 12.5 seconds. Its built-in servo-hydraulic system, innovative in-mold pressure-holding technology, and advanced T-mold structure ensure both molding quality and production efficiency. This solution not only meets the medical industry’s strict requirements for cleanliness and precision but also excels in energy savings and material efficiency, earning high praise from the audience and reflecting Zhafir’s emphasis on energy conservation and environmental protection.

Electrical Solution for Consumer Goods: Flexible & Precise

Another highlight is the Zhafir ZE1500V-640, which showcases the production of wire clips, providing a flexible and precise solution for the consumer goods industry. This model features a 45mm screw, 16-cavity design, and an injection weight of 10.95g, using PA6 GF30% material, with a cycle time of 13.14 seconds.

The machine is equipped with a real-time monitor, providing a visual display of the injection molding process, enhancing process stability and efficiency in wire clip production. It easily handles complex processes and application scenarios, catering to a variety of personalized needs, demonstrating Zhafir’s deep understanding of the consumer goods industry’s demands and its relentless pursuit of product adaptability and flexibility.

Servo-hydraulic Solution for Consumer Goods: Energy-Efficient & Green

In addition, Haitian’s MA2000V/750 energy-efficient solution for the consumer goods industry provides stable process support for frisbee production. This model features a 50mm screw, an injection weight of 125.1g, and a cycle time of 44.75 seconds, using 100% recycled PP material, vividly demonstrating the concept of a circular economy in plastics. This display showcases Haitian’s technological innovations in its sustainability strategy, with its efficient, energy-saving, and eco-friendly features receiving widespread recognition and admiration from the audience.

At Fakuma 2024, visitors to Haitian International’s booth are not only experiencing the pulse of the plastics industry but also glimpsing a smarter, more efficient, and sustainable future. The exhibition is still in full swing, and we look forward to meeting you at booth A1-1103!

This exhibition is not just a showcase of technology but a declaration of the future. Looking ahead, Haitian International will continue to uphold “Technology to the Point”, deepen its presence in Germany and the European market as a whole, and closely engage with local customers. Through fast-responsive services, Haitian will precisely capture and meet the personalized needs of customers in different markets, providing localized support and working together with customers to move toward a sustainable future.

From September 27 to 28, Haitian Thailand held a two-day open day in Bangkok, attracting many local clients and Chinese enterprises. This open day showcased Haitian International’s innovative technologies and significant achievements in its globalization strategy, fully demonstrating Haitian’s deep foundation in the Thai market.

At the start of the event, Mr. Shi Zheng, General Manager of Haitian Thailand, delivered a welcoming speech to the guests. He shared Haitian International’s globalization strategy and emphasized the importance of Thailand as a regional application center in enhancing local operations and customer service.

The event featured several molding solutions specifically developed for the Thai market, including Haitian injection molding machines from the MAV, MA/GⅡ, MA/F, MA/WM, JU/SE, HA/PET series, as well as Niigata injection molding machines. These machines cover a wide range of applications, from consumer products to automotive manufacturing. Haitian’s latest fifth-generation technology, praised for its intelligence, energy efficiency, and high performance, received widespread acclaim from the attendees. Other Haitian Machinery solutions, such as CNC machining centers from Haitian Precision and thixomolding machines from Haitian Die Casting, were also showcased during the open day.

Through live demonstrations, technical explanations, and interactive sessions, customers were able to gain a more direct understanding of the performance features of the products. This not only enhanced their recognition of Haitian but also strengthened customer loyalty.

As a global leader in machinery manufacturing, Haitian International has been deeply engaged in the Thai market for over 20 years. In 2016, it established a wholly owned subsidiary in Thailand, continuously driving the upgrade and development of the local manufacturing industry. With the continuous growth of the global economy and increasingly close trade relations, Southeast Asia, with its unique geographical advantages, abundant labor resources, and cost-effectiveness, is gradually becoming an important hub for global manufacturing. Thailand, as a key economy in Southeast Asia, offers an ideal environment for Haitian’s investment and factory establishment.

The successful hosting of this open day not only showcased Haitian International’s strong presence and brand influence in the Thai market but also deepened exchanges and cooperation between Haitian and local clients. Furthermore, it provided solid support for the development of Chinese enterprises in Thailand and the broader Southeast Asian region. In the future, Haitian will continue to deepen its globalization strategy by leveraging technological innovation and localized operations to provide better products and services to customers worldwide.

Founded in Shenzhen in 2005, Zhejiang Bicom Optics Co., Ltd. specializes in the precise manufacturing of optical components, focusing on high-quality optical products for the LED lighting, automotive lighting, and security industries. With a robust array of over 130 injection molding machines, BICOM’s annual output value has exceeded 300 million RMB. This success has earned them widespread recognition and cooperation from numerous internationally renowned automotive lighting manufacturers, including Marelli, Hella, and Valeo, continuously showcasing strong growth momentum and market competitiveness.

Recently, we had the privilege to visit BICOM and embark on a journey exploring optics with General Manager Zhou Yun.

1. Optical journey: Customized Solutions Lead Transformation

Since its inception in 2005, BICOM has focused on the design and manufacture of optical components, particularly in the fields of LED and automotive lighting. The manufacturing of optical components demands extremely high precision and stability from the equipment. Facing the market’s stringent requirements for high precision, high transparency, and weather resistance of optical products, BICOM began seeking more specialized solutions.

In 2015, leveraging its extensive technical expertise and profound understanding of optical products, Zhafir custom-designed a series of optical-specific machines for BICOM. These machines not only ensured the optical performance and quality of products like optical lenses but also demonstrated exceptional scalability and stability.

As a result, BICOM began extensively adopting Zhafir’s all-electric optical-specific machines to replace the previous general-purpose injection molding machines. Currently, Zhafir’s all-electric optical-specific machines account for more than half of the factory’s equipment, significantly enhancing production efficiency and product quality, thereby boosting market competitiveness.

2. Specialized Customization: Upgrades in Optical Manufacturing

With the rise of the new energy vehicle industry, the design of automotive light guides has become increasingly complex, demanding higher flexibility and adaptability from injection molding machines. Zhafir’s custom-designed optical-specific machines for BICOM have adeptly met the production needs of irregular molds and transparent optical products. Their specialized design and configuration have brought a qualitative leap to manufacturing.

The specialized machines offer not only ultra-large mold capacity but also flexible injection units that can select different screw capacities based on the actual weight of the products, achieving optimal process control. This is particularly important in the light guide industry.

Zhafir’s all-electric optical-specific machines have also undergone customized improvements to core components based on BICOM’s actual usage. For screws, an optical-grade screw was developed to effectively prevent quality issues such as product yellowing and black spots, meeting the high standards of transparency and quality required for optical products. For motors, a high-load design was adopted to address the overheating problem of traditional motors during long-term operation, ensuring the continuity and stability of the injection process. Additionally, this motor design provides strong support for producing thick-walled optical products.

Over the years, Zhafir’s customized services andtechnological innovations have perfectly aligned withBlCOM’s needs. Each upgrade reflects an unwaveringpursuit of optical performance, providing a solidfoundation for BlCOM’s technological leadership andmarket competitiveness in the optical componentmanufacturing field.

At the intersection of light and technology, the storyof Zhafir and BlcOM continues. In the future, we wilcontinue to work hand in hand, tirelessly striving fo)technologicalinnovation,advancing the manufacturing technology of optical components, and continuously exploring newapplications ofinjection moldingtechnology in optics. This collaboration aims to pro.vide new ideas and solutions for the development ofighting systems in new energy vehicles.

Changzhou Nanyuan Plastic Co., Ltd., founded in 1991, covers an area of 48,000 square meters. It is a private enterprise specializing in the production and sales of plastic cap products, as well as the design and manufacture of plastic cap molds and blow mold barrels. Nanyuan serves multiple sectors including petrochemicals, food and beverages, and medical industries.

With its keen market insight and continuous innovation, Nanyuan Plastics has successfully set a benchmark in the plastic cap industry. Recently, we had the privilege to visit this industry-leading company to discuss the development trends of the plastic cap industry and engage in an in-depth exchange on cutting-edge injection molding technologies.

1. From Hydraulic to Electric

At this point, Nanyuan discovered Zhafir electric injection molding machines from Haitian International. Nanyuan quickly favored Zhafir machines for their efficiency, stability, and cleanliness.

2. A Win-Win of Greenness & Products

Driven by the “dual carbon” goals and domestic environmental policies, the packaging industry is trending towards thinner and lighter products. As product weight decreases, the requirements for injection molding machine stability and injection speed increase.

The stability and injection speed of Zhafir electric machines enable Nanyuan to easily meet these challenges. This results in lighter products, significant reductions in production cycle time, increased yield, reduced resource waste, and compliance with environmental regulations, achieving a win-win for both product upgrades and environmental protection.

3. Intelligent Upgrade & New Production

Additionally, Nanyuan has adopted the “Go Factory Pro” intelligent operation system from Haitian Smart Solutions, integrating intelligence into every production stage. Through Haitian Smart Solutions’ intelligent scheduling and real-time monitoring functions, Nanyuan can more accurately track production progress and product quality. This system ensures stable pressure and temperature during normal operation and allows for timely detection and resolution of production issues through data analysis. As a result, product stability and yield are effectively improved, bringing significant benefits to the company and raising product quality to a new level.

Over the years, Nanyuan Plastics has become aleader in the plastic cap manufacturing field, drivenby its persistent pursuit of quality and forward-looking technological vision. lts advanced productionmodel and excellent product quality have garneredwidespread acclaim within the industry.

Looking ahead, Haitian and Zhafir will continue toprovide Nanyuan with cutting-edge technical sup.port.Together,we are committed to technological in.novation and industrial upgrading, exploring moreintelligent and sustainable production models, anddriving the plastic cap manufacturing industry to newheights.

On May 10th, the NPE 2024 Exhibition, held for the first time in six years, successfully concluded. As the largest plastics industry show in the Americas, it drew participants from over 110 countries and included more than 2000 exhibitors, filling over 100,000 square meters of exhibition space. The event witnessed a notable increase in professional visitors, providing an ideal platform for showcasing the latest advancements in the plastics industry and fostering meaningful discussions.

Throughout the five-day event, Haitian International made a significant impact with collective unveiling of its fifth-generation product lineup. Focusing on applications in the automotive, consumer goods, and medical sectors, Haitian International offered smart, flexible, and sustainable injection molding solutions into the global plastics industry.

Zhafir Electric Solutions

Flexible & Efficient Solutions for Medical Parts

On-site, Zhafir Plastics Machinery displayed a range of specialized solutions designed to meet the diversified requirements of the medical industry.

Notably, the all-electric VE1200V-210hs with the medical package, is designed for cleanroom production standards in the medical sector. Featuring a unique medical color scheme, anti-static paint, and a suspended tie-bar design etc., it meets international standards by offering enhanced resistance to dust and oil pollution and operating with reduced noise levels.

The live demonstration featured a 4-cavity medical syringe barrel production using Tritan copolyester, with product weight of 3.2g and an impressively quick cycle time of just 18 seconds.

Additionally, the electric ZE1900V-300h machine with hydraulic integration offers a flexible and efficient alternative for the medical industry. Utilizing stack mold technology, the solution enhances productivity per area. In parallel, Zhafir’s precise control and molding technologies also support to meet with the strict dimensions and accuracy requirements for medical parts manufacturing.

The live demonstration integrates an 8×8 cavity stack mold, showcasing the medical IV filters production. The products, made from AS material, with part weight of 1.5g and 2.2g  respectively, are produced with a cycle time of 18 seconds.

For both medical applications, Zhafir offers production management & information for traceability of production data and quality of medical products.

Haitian Hydraulic Solutions

Benchmark for Energy-saving, Smart and Efficient Injection Molding

Haitian Plastics Machinery showcased its new MA and JU series featuring fifth-generation technology, offering energy-efficient, intelligent, and high-performance solutions for the consumer goods and automotive industries. With outstanding value and performance that exceeded expectations, the new solutions received widespread acclaim and recognition in the local market.

The new Haitian MA2800V/1350 servo-hydraulic injection molding machine demonstrated the production of a single cavity consumer storage container using polypropylene, with a cycle time of 50 seconds. This innovative solution was developed after extensive upgrades to meet market demands for energy efficiency and intelligent performance in injection molding equipment. Its enhanced features cater perfectly to the consumer goods industry, providing energy-efficient and high-performance manufacturing solutions.

The Haitian JU7500V/3450 was another highlight, producing 2-cavity automotive outer panels from PC+ABS blends, with a cycle time of 60-second. This compact solution incorporates advanced energy-saving technology to significantly reduce energy consumption while achieving a dry cycle time at an internationally advanced level. By providing a high-efficiency, energy-saving, and space-efficient solution, it offers the automotive industry more opportunities for cost reduction and efficiency improvements.

Deepening Overseas Markets, Staying Close to Global Customers

NPE is the largest plastics trade show in the Americas and a highly influential event for the global plastics industry. At this year’s exhibition, Haitian International showcased not only its innovative technological advancements and cutting-edge applications, but also demonstrated its commitment to serving overseas markets with high-quality, high-value products and services.

In recent years, Haitian International has continuously increased its investment in the Americas. With the official opening of the new factory in Guadalajara, Mexico, in 2023, Haitian International established new production capabilities to serve the entire American market. Through its manufacturing center in Mexico, application experience centers in South Carolina, USA, and São Paulo, Brazil, and a comprehensive network of sales and service partners across the region, Haitian provides American customers with prompt product delivery, extensive application support, seamless service experiences, and comprehensive after-sales support.

Moving forward, Haitian will continue deepening its global market presence with practical and effective measures to genuinely connect with customers worldwide. By enhancing high-quality local production and delivery capabilities and providing efficient and convenient services, Haitian aims to be a trusted partner to global customers, exploring more possibilities for a high quality and sustainable development of the plastics processing industry.

On May 6th, NPE 2024, the Plastics Show, kicked off as scheduled at the Orlando Convention Center in Florida. Haitian International made a significant impact with the debut of our new fifth-generation technology at booth W943, showcasing our innovative capabilities.

Join us as we “cross oceans” to bring you live coverage from the event, diving into the day’s highlights and discussing new technologies, trends, and opportunities in the global plastics industry.

On the first day, Haitian International’s booth was bustling with activity. The first collective appearance of our new fifth-generation product matrix on the international market drew widespread attention, with many visitors stopping by to explore.

On-site, our smart, flexible, and sustainable specialized solutions attracted numerous customers and partners for enthusiastic consultations and discussions, offering new perspectives for efficient production for our international clients.

During the exhibition, Haitian International focused on consumer goods, automotive, and medical industries, presenting four core solutions—Haitian MA2800V/1350 energy-efficient consumer products industry solution, Haitian JU7500V/3450 space-saving automotive industry solution, Zhafir VE1200V-210hs clean precision medical industry solution, and Zhafir ZE1900V-300h flexible efficient medical industry solution. These innovative solutions stood out, bringing a feast of technology that’s second to none and fully powering up the “5”.

The four showcased core solutions, emphasizing energy conservation and efficiency, leverage multiple energy-saving technologies and high-precision controls to achieve energy savings of 20-40%. They also significantly reduce the machine’s footprint and cycle times, paving a new path for green manufacturing.

Moreover, the solutions extensively incorporate smart functions and hardware innovations, enriching the intelligent capabilities to digitally upgrade production processes, enhancing precision and stability in production, and enabling efficient, flexible integration across multiple systems.

These four solutions are all “Greenness + HT Xtend” showcasing the pinnacle of China’s injection molding technology, sparking an innovative wave of “technology going global”.

NPE 2024, the Plastics Show, will continue until May 10th. We look forward to your visit at booth W943 to join us at this international industry event and embark on the path of innovation with our fifth-generation technology!

On April 26th, the long-anticipated CHINAPLAS 2024 concluded successfully at the Shanghai National Exhibition and Convention Center. This exhibition was unprecedented in scale, covering a total area of 380,000 square meters. Moreover, the number of visitors from home and abroad broke historical records as well. With the number of exhibitors climbing historically to 4,420, global top-tier intelligent achievements were showcased.

During the four-day event, Haitian International focused on the rubber and plastics industry trends of high-end, intelligent, and green development, presented four industry-driven solutions. Leading technologies of efficiency and diverse application scenarios precisely responded to customer needs and market changes, creating a highly energetic atmosphere, with excitement continuously rising.

Among them, Haitian International’s brand-new fifth-generation products—VE600V-80h, VE1900V-430h, JU5500V/3450, MA2100F/580—all made their debut, presenting dedicated solutions for optics, medical, automotive, and packaging industries respectively. With highly efficient, energy-saving, and smart solutions, it provides more possibilities for the plastic processing industry.

From the utilization of multiple energy-saving technologies to the bundle of smart features based on Haitian’s “HT XTEND” platform, the new fifth-generation technology integrates numerous intelligent functions as well as hardware innovations. The new generation realizes the digital upgrade of the production process, empowering smart and efficient production.

Additionally, greenness is the foundation of high-quality development. The fifth-generation technology focuses on energy saving and efficiency improvement, achieving a 20-40% energy saving effect through the application of multiple energy-saving technologies and high-precision control, enhancing the accuracy and stability of the production process. While the equipment maintains robust performance, it also provides more possibilities for customers to achieve green manufacturing. Haitian International’s deep understanding of environmental protection and sustainable development is thus illustrated.

The exhibition ended successfully and we sincerely thank every visitor who attended the exhibition and are grateful for the trust and support of every customer. In the future, Haitian International will continue to provide the most competitive products and solutions for global customers and partners, strengthening their competitiveness in respective markets.

Since its launch, the new Generation 5 has proven itself in many applications and production lines. In the meantime, we have continued to work on many production solutions and have developed new, highly efficient industry solutions. Some of these will be presented at Chinaplas 2024 in Hall 5.1.

Smart. Flexible. Sustainable.

Digital intelligence is one of the keys to efficient manufacturing. Energy efficiency and productivity, reliable availability and low costs, environmental compatibility and greater sustainability are important goals. The G5 combines numerous innovations at the highest level focusing on these goals – ready for use in intelligent / interconnected productions, using manufacturer-independent open platforms. On top of that, G5 offers a wide range of energy-efficient and energy-saving features. The result: double-digit energy savings with improved precision.

Our exhibits at booth 5.1D32:

VE1900V-430h – Zhafir Venus Series
All-electric clean room solution for high-cavity precision injection molding, with automation for unmanned production.

VE600V-80h – Zhafir Venus Series
Highly specialized industry solution for the precise production of optical lenses, with real-time process monitoring.

MA2100F/580 – Haitian Mars Series
World premiere of the MA/F series in the 5th generation, as a high-speed packaging solution with IML cell and side-entry robot system.

JU5500V/3450 – Haitian Jupiter Series
Two-platen technology for automotive solutions, equipped with a Trexel micro-foam unit for the production of lightweight components.

Zhafir Venus Series
All-electric precision for cleanroom medical technology

Designed to meet the high standards of the industry, the certified VE1900V-430h with medical package offers a wide range of turnkey solutions. For clean, high-cavity precision injection molding – even in unmanned production.

All-electric drives eliminate hydraulic oil contamination. An antistatic paint finish, standard in the medical industry, makes cleaning easier. In addition, the mold area features contactless tie bars that do not require grease lubrication for cleanliness.

To support document traceability, Zhafir offers data collection in conjunction with MES, allowing production data to be stored in the cloud.

Application: A 96-cavity produces a cap for PE blood collection tubes. The part weight is 0.7 g with a cycle time of 5.5 seconds. The integrated automation solution enables unmanned production.

Zhafir Venus Series
Highest precision for the production of optical lenses

The VE600V-80h with LENS package is a specialized optics machine whose all-electric injection molding technology is precisely tailored to the high quality requirements of lenses and whose control system enables  an efficient production processes.

Machine design, high-rigidity housing, precision linear guides and optimized thermal balance of the platens ensure maximum precision in the motion accuracy of the mold. The injection system is designed for optical lens materials. It ensures extremely precise injection molding.

Specially developed synchronous data acquisition software provides comprehensive production data in real time and a transparent display of production fluctuations.

Application: A lens for smartphone cameras is produced, with special material COC (cyclo-olefin copolymer). A 12-cavity mold runs a cycle time of less than 21 seconds, the part weight is just 0.005 g.

Haitian Mars F Series
World premiere of the packaging professional

MA2100F/580 is displayed as a complete high-performance package for high-speed thin-walled containers + IML cell + side-entry robot. Energy-saving, stable, efficient, with fast cycle time.

The MA/F achieves injection speeds of up to 500 mm/s and supports short mold opening and closing times. At Chinaplas this technical capability is supported by a fast and responsive IML cell.  2.8 seconds cycle-time is the result.

Significant energy savings are achieved through electrical charging. The use of customized plasticizing components ensures an excellent plasticizing performance and consistently high melt quality, even with ultra-short production cycles. In addition, the responsive 15-inch control system provides insightful machine data e.g. for intelligent energy management.

In-mold labeling improves efficiency and stability, prevents deformation and label peeling, is environmentally friendly and is also increasingly in demand in other industries, although high initial investments and adjustments to production processes represent major hurdles. The new MA/F generation effectively addresses these issues.

Application: A 4-cavity ice box with 3.9 g is produced from high-flow PP. With IML application and side-entry removal, the cycle time is less than 2.8 seconds.

Haitian Jupiter Series
Space-saving two-platen solution for lightweight components

The JU5500V/3450 is an energy-saving and highly efficient solution for the automotive industry. At Chinaplas 2024 it is equipped with a Trexel micro-foaming unit and micro-mold opening for the production of lightweight components. Significant energy savings of up to 40% are achieved through electrical charging.

a new generation of control technology with improved UI design supports efficiency and is extremely responsive. A new plasticizing unit increases plasticizing efficiency and a new cylinder cooling structure improves plasticizing consistency. All in all, the new generation is faster and more reliable.

In Trexel’s microfoaming process, inert gas is introduced into the cylinder through a custom designed system. A specially designed screw ensures that the gas is evenly distributed in the plastic melt before it is injected into the mold. The micro-mold opening provides control with a repeatability of up to 0.02 mm.The result is an increase in wall thickness from 2.6 mm to 5.1 mm with a weight reduction of approximately 32%. Part stability is improved, warpage/deformation is minimized and raw material savings are significant.

Application: A 1-cavity, lightweight automotive part for chassis made of PP is produced with 360 g at a cycle time of 48 sec.

Citylong Technology Development Co. Ltd. , established in 1990, (hereinafter referred to as “Citylong”) has always focused on the home furnishing sector. Today, Citylong is a leading domestic enterprise combining research, development, production and sales in the home furnishing industry. Citylong has two main production bases in Tianjin and Xuzhou, and a global sales network covering various regions.

With the increasing demand for a higher quality of life, there are significant opportunities for storage products in the market, and China is expected to become one of the largest markets for storage and furnishing products in the world. Recently, we had the pleasure of having a conversation with Mr. Pan from Citylong, discussing the development of the storage products industry and exploring the current trends and demands in the home living sector.

1. Producing with precision: Craftsmanship to perfection

It is not an easy task to create products that are recognized by consumers enabling companies to enter a market. For now over 30 years, Citylong has been committed to the housewares industry. Behind its rise as an industry leader is a commitment to strict quality control and continuous product development. Through independent innovation, Citylong has driven the comprehensive introduction of whole-home storage solutions and achieved a leading position in the industry.

Entering Citylong’s production facility, the entire factory is equipped with fast-cycling Haitian and electrical Zhafir machines. Since the 1990s, Citylong has been a true supporter of Haitian machines.

Citylong has always been exploring new machines and technologies, continuously improving injection molding equipment and pushing the limits of quality. Mr. Pan told us, “Every time a new Haitian machine is introduced, we want to be the first company in the civil goods industry to use and test it.” At present, the total number of Haitian machines at all production sites is over 300, and it can be said that the continuous investment and development of Haitian machines are proof that Citylong is working tirelessly to improve product quality.

2. Cost reduction and efficiency improvement: achieving industrial advantages

In recent years, competition in the industry has intensified. Cost has become a major issue that many companies cannot escape. Mr. Pan explains, “In the past two years, we have almost exclusively purchased fast-cycling or electric machines. In particular, the high-speed machines can fully meet our energy-saving requirements. Although the initial investment for electric machines is higher, they do offer significant advantages in terms of total cost accounting. The initial investment can be amortized within two or three years.

In discussing other reasons for choosing Haitian, Mr. Pan mentioned that Haitian’s after-sales service, customer communication and support are customer-oriented, which is a significant advantage over other manufacturers. This is a key factor backing up Citylong’s decision to choose Haitian.

3. Fast response: seizing new online growth opportunities

Currently, e-commerce platforms have become one of the key sales channels for the home storage market. In addition to the opportunities presented by the online market, there is also the challenge of improving the flexibility of the company’s supply chain. “Nowadays, customers are very demanding. When they place an order, they expect delivery within three to five days. Last year, we had a unique special order, a multi-million dollar order that required fast delivery. The customer searched with all domestic industrial companies, but none could meet their expectations. Thanks to our advanced equipment, we were able to accept and execute this order,” said Mr. Pan. Haitian’s fast delivery of high-speed machinery gave Citylong the hardware support and strong drive it needed to meet even the most difficult challenges.

Group Photo

On its journey to quality, Citylong spares no effort and strives for perfection at every step. The high standard of product quality, advanced production facilities and the advantage of a fast supply chain have contributed to Citylong’s remarkable success in the Household industry. Haitian will continue to accompany Citylong in its pursuit to shape homes for its consumers with beautiful memories of a cultivated life.